Are you your own boss? Most business owners know how hard it can be to promote your business. But, with the advent of the internet, marketing is getting easier. Videos posted online are a way to do this. Keep reading for some great information on taking advantage of video marketing.
Video marketing should not scare you. Creating videos is as simple as having a tripod and video camera. You could take your audience through the production process of whatever product you sell, or simply talk to them one-on-one in a natural setting.
Do not expect customers to watch a video that is longer than 20 minutes. If your video is demonstrating a product, you can take the full twenty minutes to show off every feature. As a general rule, if you are advertising a deal or promotion, stay under ten minutes. You don’t want your viewers to get bored.
Don’t forget optimization. Each video you make needs a unique title and description. It is also important that you include target keywords, as well. It is easy and important to include contact information.
The most popular type of searches online is finding out how something is done. When you make a “how-to video”, people interested in gaining that knowledge will watch it. Once they realize that you’re actually an expert on the topic, you’ll be looked to for more information.
You should always have interesting content for customers. Business videos can be interesting, fun, or newsworthy. Uploading your videos to YouTube will lead to increases in traffic, but only if the videos are worthwhile. Folks like engaging content that contains solid information. The more interesting your videos, the more traffic you will attract.
Include an opt-in form for your mailing list on every page where your videos are posted. People who enjoy your videos may wish to sign up for your newsletters after viewing your videos.
If possible, bring recording equipment with you any time you set up shop at a trade show, convention or other industry event. You’ll probably end up meeting people that are experts in your field that you can get interviews from. If you are asked to give a speech or lead a seminar, you should definitely arrange to have it recorded.
Pay attention to the analytic charts regarding your videos. You’ll learn about who’s watching your videos and where they come from. If there are patterns in this data, you might be able to identify customers that would have otherwise gone unnoticed.
Avoid being a one-man show. You may find it to be a challenge always coming up with video ideas. Do some brainstorming sessions with friends, staff and colleagues to get an idea list you can concentrate on. Meet up and do those sessions often, to be sure you are working at the top of your game.
Remember to share your videos! Send an email with it to your family and friends. On your page, create a blog post sharing it. Promote it with email blasts or distributing flyers; this is an excellent way to keep in contact with your existing customer base. Use popular video hosting sites such as Facebook and YouTube. Let people know!
If you upload videos to YouTube, make sure you can moderate any comments that are left. Lots of viewers will use another person’s opinion to come up with their own views. If they see negative comments, they may decide that your video is not worth watching. Disabling the comments is always an option if moderation is not available.
Make sure your video is short and loaded with relevant information. Online viewers usually have shorter attention spans. Videos should stay below five minutes. Even if your content is great, it will not help if it is not watched.
Your video doesn’t need to stay only on video hosting sites. Embed it on your own website as well! That way, folks can see the video on your own website, in close proximity to your product offerings. Don’t be scared that views will be lost because Google will count everything, even if the video was embedded elsewhere.
When making your videos, it is important to be transparent and be yourself. People want to see the real you. As you get your customers to know who you are, they probably won’t buy a similar product from someone they don’t really think they know. It will also associate your face with the product.
What questions might you have regarding your product? Give your customers these answers. Answer them in fun, creative videos. A shared video is one which viewers truly enjoy.
You could create podcasts from your videos. This provides other marketing avenue and lets you charge a fee for the best interviews or demo videos. You should never charge too much, however.
When you’re making videos that aren’t in English, have a professional translator help. Do not use online translators if you want to sell products to those living in other nations. When your videos have the proper translation, your select customer base will understand it better and respect you for your efforts.
Hopefully this article has helped you discover that video marketing is the perfect platform to promote your business. Millions of viewers watch videos on the Internet each day and they are always interested in learning more about the organizations that provide them. That is the reason you need to use them. Put these suggestions to use and you will be able to see your business increase as more and more traffic is attracted.