Social media is ubiquitous in today’s culture. They are an excellent means to connect with your customers. Many businesses, however, have not implemented them. Here are some smart ways to use social media to increase the bottom line of any business that wants to excel.
Create new blog entries regularly and constantly. When you’ve got fresh material, your readers will expect new topics, and they’ll keep coming back for more. This is how magazines and newspapers get subscriptions. Ensure that you are constantly asking people to return to your profile.
Be wary of hiring a social media marketing company. It is not uncommon for these agencies to use unscrupulous and unfair business practices to cheat business owners of their money. You will find that these companies are posting on fake accounts with Twitter, YouTube and Facebook. Rarely are these posts seen because they are hosted on proxy servers and not accessing real followers. The fact that they are using fake registration to portray the image that you are being exposed at excellent levels will cost you a great deal in money for little or no benefit in reality.
If using social media, let all current customers know. When they sign up to follow your page, social sites will inform their other connections. This is a great way to improve the exposure that you have for your company. It is valuable because it is a referral.
To get good results from marketing through social media, create useful links that bind all your sites together. Put up links on your site or blog to your Facebook, YouTube, and Twitter accounts. On your profile page on Twitter, make sure to include the link to your Facebook page and blog. Links to each of your networks gives you more exposure.
Include a widget for Facebook’s “Like” button on your blog at the top of every page. This is a Facebook feature that will really help you tie your different sites in together. Putting this button on your blog page means readers don’t have to search out your Facebook feed if they want to “like” the content. This will give you greater exposure on Facebook which can lead to a greater amount of visitors to your site.
If you’d really like the customers to go crazy about your products as opposed to the competition’s, make sure that you’re offering some great deals and exclusive specials. They’re more likely to follow you if they can get deals only by doing so.
To really increase your follower base on social media sites, you need to go beyond just selling products. It can be helpful to post links and stories from other providers who work in your industry, to help entice people to follow you. Run contests, post pictures and ask questions. You need to have high engagement with your followers. Practice product engagement rather than product placement. Rather than simply encouraging customers to purchase your product, show them how well it fits into their lifestyle, and why they should purchase it.
Profiles in social media sites often allow you to add various buttons and an RSS feed. Ensure that these buttons are on your blog, email, website and on your signature when you go to leave a comment. You also want to include links to other social networking profiles to help encourage people to locate you on different sites.
When you receive different comments or questions via your social sites, make sure that you reply promptly. Once or twice daily, check your profiles, and respond to these questions and comments as needed. You can also adjust your settings so that you receive an email notification when content is posted. Keep in mind that everyone will be able to see any response that you leave.
Use social networks to get people to come to your stores. Offer relevant information about upcoming sales promotions or grand openings. Offer them exclusive coupons or limited offers reserved for your Facebook fans. You want people to be interested in adding your Facebook profile.
If your company maintains a blog, you should make certain that updates to the blog are announced on the various social media websites that your company participates in. The people who follow you through social media sites will appreciate being notified when you provide fresh, useful content for them.
If social networking mediums are places you intend to market, be mindful of the fact that social media users need to feel like you are hearing them. When an individual customer voices an idea, chances are that others share it. Your visitors will appreciate knowing that you are hearing their voice.
You can promote sales and offers through your social media sites. When users are able to access a lot of good content and use valuable discounts, they will want to seek you out on Facebook. Anything that draws people to your site in a positive way is a plus, but getting more people there is only half the battle. You still have to work to keep them coming back.
Don’t allow your competitors to take all your potential new customers while you relax and ignore social media. Having an effective strategy that you have invested thought into creating will help your business tremendously. You can easily connect with new people and make new contacts when you use social media as part of your marketing strategy.