These days, competition is fierce, even more so on the Internet. You’ll need to use every trick in the book, including video marketing, to attract and retain customers. This article is going to provide you with tips to help you use video marketing to help your business grow.
Keep your videos relatively short: no more than 10 or 20 minutes. If you’re doing a product demonstration, you can use up to around twenty minutes of video length to demonstrate all the bells and whistles. If you are just talking directly with your clients, stay under 10 minutes.
Coming up with the content of your video clip is only part of the big picture. Promotion is also a huge part of the process. By promoting your videos effectively, you can experience much more traffic. You can produce great content, but you also have to make sure targeted customers see your content.
The cost of production does not determine the quality of the video. You do not need a professional camera if your picture is clear and you use a tripod to prevent the camera from shaking. It’s not even necessary to use fancy scripting, or to feel like you are in the know with what you’re doing. Just act like you usually do and speak clearly to the camera. If you are extremely camera shy, don’t worry because you do not have to be on camera. You can just use your voice narrating screenshots and give presentations, without ever having to be shown on the video.
If your customers are having trouble using a product, then you should make a video to instruct them on proper usage. You will be helping people who have already purchased the product as well as those that have not yet gotten their hands on it.
Make sure your content is considered interesting. Make sure your video can keep the viewers’ attention. Putting your videos on a hosting site such as YouTube may attract more visitors, but not if your videos are dull and uninteresting. People want interesting videos with valuable information, not boring commercials. There is no better way to guarantee traffic than having interesting and entertaining videos.
Make sure you always have fresh, exciting content available so viewers come back often. Boring content is the best way to drive away users, which is extremely bad for business. Keep viewers interested to see what’s next. As you product better, more entertaining content, the more likely your viewers are to share it with their social networks.
People want honesty! When creating a video, make sure it’s something you are truly passionate about. Stay natural and authentic in order to have more success with your intended client base.
Come up with a measure of the success rate of your videos. You may start with guessing at how many viewers will respond to your video. However, solid data is a better measure to see if you are reaching your target. Check the number of viewers your video has had, as well as how long they actually view for.
Make sure your video is brief and has a lot of information in it. People have short attentions online. Work on making videos of less than five minutes in order to hold people’s attention. Even if your content is great, it will not help if it is not watched.
It is hard to hold people’s attention for a long period of time. Try keeping videos under three minutes in order to hold viewer attention. Five minutes is okay in some cases, but anything longer than five minutes is too much. Keep it short and sweet.
Embed the video within your domain to add a little extra attention on top of the usual YouTube traffic. If someone visits your site and is unsure if your product is right for them, a video can help to convince them. Don’t concern yourself with lost views as the Google count includes views from any source.
You must be authentic when using video marketing. You cannot have a hidden agenda. When you want to give a sales pitch, be honest about it. Build customer relationships with the comments on your videos. To be viewed as a professional in your business, form networks with others who are considered to be experts in your niche.
Make a simple soundtrack. They use music in commercials for a reason! You want to put music that fits the video in it. This will help effectively get customers’ attention. In addition, if you hate showing yourself on video, the music can help with this.
Do you consistently get questions about your products or business? You can then answer these questions. A brief video that describes how your product functions can make your viewers feel more confident about what you have to offer.
Everyone loves a good story! Do you have a story about your business or the products you provide? Share video of charitable events you’ve taken part in and discuss them from inception to action to results. Include customer stories too.
Don’t stop with your video marketing efforts, even if you’re not getting results suddenly. Talk to your viewers and see what you did wrong. As you make more videos, you will naturally improve, and learning to edit effectively will also help.
You would be surprised at how effective a well-planned video marketing strategy can be in terms of business growth. The amount of online exposure, making yourself appear trustworthy and professional, and more. Make a great plan and set a launch date for your first video. Before you know it, your business will reap the rewards.