The odds are fairly good that you have at least heard about social media marketing before. However, knowing how to implement it correctly for business growth is a completely different story. You’re probably more accustomed to more traditional methods of marketing. Fear not, today’s social media marketing has many similar principles to more traditional methods and can be very simple to employ. Here are some ways to help you do that.
Set up a blog and regularly update it. Make sure you include any promotions on your blog. Your blog can also announce clearances, specials and changes in location or hours. Share all news you have and update your blog on a regular basis.
Social media marketing works best when your social media profiles are all linked together. Put links on your blog that allow readers to easily follow you on Facebook, Twitter and YouTube. Add the URL for Facebook and your blog through your Twitter profile. These links will help you reach out to a wider audience and the same people will be exposed to your content more than once.
Have a plan in place before you start a social media campaign. Decide who will be in charge of managing the pages, the kind of layout you desire and the amount of time you are interested in investing in it. As with other marketing campaigns, you must establish a timeline in which you hope to reach your goals. If you adhere as closely as possible to your plan, your social media marketing efforts will be successful.
Use social media outlets to create storefronts that are user-friendly. For example, prepare a Facebook store and link to it from your posts. Those who use Facebook often wander around the site and can look through your product selection and make purchases without leaving Facebook. By doing this you can draw customers to your brand, without requiring that they ever visit your actual site, or leave their favorite social media site.
Creating a social media network will take time and patience. You won’t get 10,000 followers in the blink of an eye. Your site may go viral as soon as you make it, but it is unlikely. Practice patience, knowing that you will find your users in time.
Mention celebrities or influential people in your field when tweeting by using the “@” symbol. You can also get their attention by retweeting their tweets. These people will get a notification and will probably re-tweet your post or answer to what you said.
Make sure to track your progress. Figure out if activity increased and how much it increased by. When you can make the connection between your actions and results, it will become easier to create a more effective marketing strategy. If you fail to take note of results, you may never know whether or not social media can work for you.
You should always answer each and every comment posted to your Facebook page. Ideally, feedback will be positive, but respond to criticism as well. Responses to posts show people that their opinions matter to your firm, and this can instill a higher level of trust in your brand and products. Be sure that you get back to your customers promptly or they may feel like you are ignoring them.
Studies show weekly business hours are when most people read any social media posts. You should focus your posting for these times, even using an auto-poster to put up information for you while you might be engaged elsewhere.
Keep track of responses to your posts that are sent. Once you’ve determined the most active times of day, start sending Tweets at those times. If you’re messaging service is automatic, try setting your account up to send your tweets when most of your followers are likely logging on to their own accounts.
When using social media to market your company’s products or services, make sure that you provide some incentives, but don’t be pushy. People do not want to feel like you are trying to force them to make a purchase. Post some sort of sale or perk once a week at a given time when customers can find them. When you do this, your loyal customers get some deals and they won’t feel bombarded by spam.
Respond to comments on your Facebook account. When someone comments or asks a question, pay attention to it. Another thing that you will want to do is promote a conversational dialogue on your page. This helps customers and friends feel that you take the extra time and care about your company.
You should always be adding new content that your visitors will be interested in. You can post YouTube videos, articles, or other fun links that are related to your product. You need to come up with a balance, and never want to give up your professional status.
Social media marketing shares characteristics with other marketing methods, but it also has some unique pitfalls as well as rewards. Apply what you have learned in this article, and your social media campaign should be efficient. If you do it right, social media can even be fun!