Many people probably wonder what exactly video marketing is. It basically means to use videos to spread the word about something using videos. Sounds easy enough, right? It is, but success is difficult to achieve without the right information and ideas. After you read this article, you will know everything that you need to know to get started with video marketing.
If you plan to make marketing videos, they need to be brief and concise. In today’s world, viewers’ time is more valuable and scarce as ever, so you have less time to hold their attention. If your video has to be long, think about making a series out of it so people can come back when the part they want to hear is available.
Video marketing should not scare you. It is simple to create effective videos using only a quality camera and tripod. You could either show your audience how your product is manufactured or simply sit in front of a neutral background and demonstrate your products or talk to your audience.
To help make your videos go viral, offer great content. You do not have to have the best video camera in order to be seen by millions. Surprisingly enough, even mediocre video will be watched when the information imparted is high quality and pertinent. Still, you want to buy the best camera you can afford.
You can’t possibly think that customers are going to watch lengthy videos and stay interested. If your video is demonstrating a product, you can take the full twenty minutes to show off every feature. Should your video focus on current deals or general updates about the business, you should keep them much shorter.
Make sure your videos have been optimized. As you upload to different sites, it is necessary to compose unique titles and descriptions each time. Don’t forget about targeted keywords. It is easy and important to include contact information.
Get the rest of your office involved in making videos for your marketing campaign. Identify someone who likes to be on camera and who would be attractive to viewers. If you have more than one employee or colleague who fits this description, then don’t be afraid to use each one.
You should add some links to subscribe to your different campaigns on the pages where you share your videos. Folks might be interested in registering to get additional information about the video’s topic, and this can be a good opening for you to make a sales pitch.
A personal connection with customers can be built through video marketing. Shoot videos of some behind-the-scenes action at your company, including things that might make viewers chuckle. People will appreciate seeing the personal aspects of your business.
If your customers keep asking the same questions over and over again, make an FAQ video to address them. Videos can provide a more detailed explanation than your typical FAQs. People can see the answers instead of just reading them.
When you know what you want to put in the video, get to it. Using the information you have, you’ll be able to make better videos in the future.
A tripod can help your filming seem smoother. A shaky camera is a good effect for artsy films but not for your video marketing campaign. For marketing purposes, however, stick with steady shots and smooth panning. In only a matter of seconds, people will decide the verdict on your video. Therefore, you have to provide the best video.
If you are feeling shy, use a voice over. Many people are shy, so it is perfectly normal if you do not want to be seen on camera. If this is your case, record a voice over as you show a product. Just record your voice, and play it over the product videos.
Draw viewers in by asking an open-ended question or outlining a situation or challenge unique to your target audience. Once you have completed your video, you should have offered great ideas and solutions to your viewers. Also, encourage viewers to share your video.
Podcasts are a popular yet under-used approach to video marketing. This provides other marketing avenue and lets you charge a fee for the best interviews or demo videos. One caveat if charging is to make the fee low.
If you plan to make a video in another language, you need a translator. Online translators should be avoided when creating videos for other languages. Those who speak the native language will appreciate your effort to properly translate your videos.
The phrase “keep it real” applies to videos as well as in speech. The more real you appear, the more likely your viewers will be to respond in a positive way. If you appear dishonest, then your viewers are not as likely to share your video with others.
Only educational videos should be more than 30 seconds and no more than 3 minutes. People just don’t pay attention any longer than that.
Make the most of the 10 seconds that initially is supposed to catch a viewer’s attention. If you get them hooked, they’ll stick around for the entire thing. However, you are probably wondering how to actually grab their attention? This varies based on your demographics and the video topic.
Make sure you’re looking at what the competition is doing. See what their videos are lacking and use this to make yours unique. Think of ways to set yourself apart. Continue to watch videos in order to see how to be unique.
Don’t be afraid to jump in head first when just beginning video marketing. Don’t fear experimenting, and try some new things. You’ll soon have a better understanding regarding what does or doesn’t work. These tips can guide your strategy.