New business owners are faced with smaller budgets for their advertising campaigns than their franchise counterparts. Necessity is the mother of invention, and social media marketers have devised ways to reach their audience through Facebook, Twitter, and other social media platforms at low cost. Its relatively low – or no – cost is appealing to many business owners, and is the perfect way of attracting new customers. You can use these abilities and make them a part of your marketing plan.
Done correctly, use of Twitter for business promotion can be highly effective. You can reach thousands of people through Twitter, if you know how to use it in the right way. Be sure to learn about various parts of Twitter, such as hashtags and keywords, before you start making updates.
Social Media Sites
Let your existing customers know about your social media sites. Many social media sites will alert all of the follower’s connections that they have begun following a new company or person. This basically amounts to free advertising and something you should not take lightly. It also has more value than regular advertising because it is essentially a referral.
Give your online followers special deals through social media. By granting them exclusive access to incredible deals, you also encourage them to share these specials with members of their own networks. Talk about free publicity!
Link to your various social media profiles whenever and wherever appropriate. Consider an RSS feed for your updates. Have them on your blog, emails, and anything else you can think of. From each social network profile, link to your various other profiles to allow customers to find you everywhere.
Syndication of content is built into Facebook through feeds, making it easy for followers to share your posts. If people comment on something you post, something shows up in that person’s feed that is view-able to their friends. Encourage followers to communicate online with you, and among themselves, to enhance your exposure.
Take advantage of available Twitter tools like Tweepi and Twellow. These tools can help you find your target audience as well as influential followers. This can enable you go come up with people that it would be wise for you to follow, and will increase the chances that these people will follow you as well.
When you are posting videos on your social media pages, always have a good title. You should include keywords that pertain to your niche. You will get a lot more visitors if you use videos to advertise your business.
If you are going into social media marketing, you have to be able to deal with the negativity that can be associated with it. Of course, you want your followers to post positive comments about you, but this isn’t going to always happen. You must be prepared to handle the negative ones as well. Don’t ignore an issue; work with a disgruntled customer to achieve common ground.
Do not get discouraged or give up on your social media site. People don’t just flock to a new profile overnight, so you have stick with it for a while to realize success with social media marketing. It can take a year or more to see a revenue increase from using social media, so try many different marketing strategies and find those that work for you.
Host contests or giveaways on your page in Facebook that individuals could participate in, both in person or online. You could easily give away the products of your company as prizes to contest winners. This serves as both a way to give something back to your customers to reward their loyalty, and a way to market your product.
It is important for people to feel that they can post comments on your blog. It is particularly necessary if this is the only way that the public can communicate with you. Allow the post comments option on your posts, but monitor them closely. Delete spam ads or seriously offensive comments that can clutter your site.
You need to make any items that you publish easy for others to redistribute. You should always include a Facebook share button on the top or bottom of your posts. While it is an additional step you must take, there will be a worthwhile difference if you do it.
Go ahead and add tools that can make people give you attention and their support, you can do things like adding a “Like” box to Facebook right on your blog. Readers are always more likely to take helpful steps such as liking you on Facebook when you make them as easy as possible. When you make things easier for your consumers, you increase your chances of getting those consumers to come back to your site, or visit your social media page, and read more.
Take advantage of services and apps that allow you to automate Twitter updates. Automation can be set up on your Twitter and it will allow you to auto-tweet things like blog posts from other people. Tweeting links to fresh and useful blog posts is a great way to keep your followers engaged. This keeps your page fresh while satisfying your followers who are interested in reading good content.
You are probably familiar with the big name social networks, however, there are a bunch of smaller networks that are good for targeting niches. Particularly if your target customers are youth oriented, research what networks they are using and why.
Social media marketing is one of the few marketing platforms that costs little more than your time, so there is no reason to worry about potentially losing money. Your focus now becomes providing quality videos, pictures, etc. to a correctly established audience. By taking advantage of the many social media sites that are now available, you should be able to expand your customer base and grow your business.