A lot more commerce is happening on the Internet, so companies have to know how best to attract customers online. Online videos are effective methods to expand your company’s business. If you’re not sure how to use video marketing to promote your business, keep reading.
YouTube has excellent editing features. This includes things like video annotations. As a result, you can publicize a link, give out useful facts or provide viewers with a discount off your product.
Ensure you optimize your videos for the search engines. As you upload to different sites, it is necessary to compose unique titles and descriptions each time. You also need to include any targeted keywords. Finally, include contact information so that your viewers can easily contact you for further questions they may have.
As with most marketing mediums, you are only given a brief time period in which to captivate your audience. That’s why the first few seconds are so important. This is where you should deliver a teaser or unique point of view to captivate them and make them want to watch the entire video.
You do not necessarily have to spend a lot of money in order to create a good video. You do not need a professional camera if your picture is clear and you use a tripod to prevent the camera from shaking. You really don’t even need to have a perfect script. Try standing in front of the camera and speaking extemporaneously. In fact, you may not have to do this at all. Just do a screen capture and try doing a slide show of your main points.
Don’t work alone. It is not always easy to devise new and different ideas for a continuing video marketing campaign. Brainstorm with your staff, friends and family to generate a list of ideas to focus on. Don’t just do this once; have meetings throughout the year so that you continue producing new content.
If you hate creating and being in a video, then hire someone to do this for you. Set up a video contest that offers desirable prizes for the best videos. The prize could even be having the video promoted as a commercial.
How did your video go? Use the comments to determine your next step. Use this feedback to improve all aspects of your next video, in terms of better content, improved techniques, and more professionalism, then release an updated version to the public.
Also make sure to share the video widely. Email your video to both your friends and your family. Blog about it. You can even mail information about it by post to current customers. Put it on Facebook, YouTube and whatever video hosting sites you may use. Tell everyone you can!
When you put your video on Youtube, you should always answer your comments. Reading other viewers’ comments can influence someone’s opinion before they even view the video. If the majority of comments are spam, explicit or hateful, it may adversely impact your view count. If you do not have the time to closely watch comments, it may be best to disallow comments on your videos.
You can use a video contest to increase your traffic and video content. You can ask people to do something easy like tell a joke or a story, or you can seek demos or how-to videos. Videos made by customers and users help build a sense of community.
Create a quick video talking about your business, what you sell and why people should sign up for your informational mailing list. Make free offers that will entice them and show them what they can get if they sign up. Whenever people are able to obtain a better picture of your company, they are more likely to believe your sales pitch.
People love stories. What stories can you tell about your company or products? Share videos of any charitable events you’re a part of and talk about them from the time they started to the time they finished. You may also submit customer stories from those that have benefited from your services or products.
Converting video to podcast format is a very underused method of video marketing. Not only will this give you another avenue of marketing, but it will also allow you to charge a nominal fee for your best demonstration videos or interviews. Be sure to keep the fee as low as possible.
Before making your next marketing video, watch some videos done by other companies. Adopt the point of view of a consumer and make a list of the things you like. You should find out why you are doing your videos. Have people you know do this too. Use this important feedback to make a great video of your own.
Tutorial videos can be three minutes long, but other videos should end at 30 seconds. With the short attention spans these days, you need to try to get your message across as quickly as possible.
You may find that your video marketing efforts become easier thus, prompting you to take on more challenges. This is when you might consider doing a podcast regularly. Within recent years, podcasting has seen increased popularity. So why would you want to be left behind this new, rising trend? Many viewers like downloading podcasts and watching them when they want.
You should always check the comments and statistics on your videos. This will help you know what is working. Look at comments, views and find what is working for you.
Never stop making videos. You should do more than one video. Produce a video at regular intervals in order to draw visitors to your website. If you prefer, you can even produce a series of videos. Try to let others see the various parts of your business, so they understand it better.
You should now realize how powerful a tool online videos are when it comes to marketing. Through videos you can reach out to a larger audience. Take what you’ve learned here and put it to use.