Everyone knows that a successful business, be it online or brick and mortar, needs a smart strategy and constant attention. Today, that strategy needs to incorporate social media marketing. You must learn all the techniques available and then build on them with your own expertise, so use what you’ve read here to get started and then grow from there!
Know what it means to converse. When a customer provides feedback, the door toward conversation has opened and many businesses fail to acknowledge this. Respond in a new way by having a conversation with your customers. The more you are willing to learn from your customers, the more likely they are to reward your efforts with continued loyalty and repeat sales.
Social Media
Use exclusive offers to entice your social media consumers. Offer customers something exclusive that is unavailable elsewhere. Try doing a giveaway or contest for your followers. If this is not up your alley, offer a special deal if they choose to follow you. You can make announcements strictly through a social media page.
To ensure your website is going to work with SMM, add some comments, ratings, and some different ways to search. When users browse social media sites, they’re not looking for bland businesses. They’re looking for fresh social content. Make sure you’re giving them what they want.
To make customers want your social media marketing, run exclusive specials that can only be had by following you on social media sites. If your customers can get a special offer that is not found at any other place, they will probably pay more attention to your campaign and spread the word so that you get free advertising.
Use your social media marketing to create more user-friendly storefronts. Have an independent site that users can access, but also offer a more user-friendly store on sites like Facebook and Twitter. This makes it possible to browse your inventory and make purchases right inside Facebook, and this is a feature that frequent users of the service will appreciate. In this, you can get sales from customers that would rather stay on Facebook than leave it for your dedicated ecommerce website.
Try your best to be humble when you post on various social media sites. Most social media users do not respond well to content that is insulting, overly self-congratulatory or offensive. Don’t ever assume that you have more power than your customer base and followers. They are the key to your business’s success.
Interact with the customers as long as you can. If you get to know certain customers well, comment on their blogs or Facebook walls. Stay out of personal conversations and stick to replying to comments about your brand or products.
Email Marketing
Merge the world of email marketing and social media. Add in a Facebook or Twitter button near the end of your email, and include a blurb about how you strive to personally respond to any posts on either of these sites. Draw attention to your email marketing campaign by placing links to your registration page on your social media profiles for instance.
If you are adding content to Twitter often, you will get exposure in your friend’s Twitter feeds. Update your tweets often. Also, post about a single event several times but in different forms.
Monitor your statistics. How many followers are you getting? How much activity is coming your way? Try to link these figures to the actions you took so you are able to locate the decisions you’ve made to generate better strategies. Keeping track of results improves your level of organization and awareness.
Update your social network profiles when you post new content on your blog. By back-linking to your blog, you will be able to tell your social media followers that you have new content available.
Promote any special offers that you are running on social networking sites. It’s more likely that people will discover you on these sites, such as Facebook, if they can see a greater amount of content and receive better discounts. Use social media sites appropriately so that your customers can learn more about who you are and feel a personal connection to your business.
Always take the time to look over your Facebook content or Twitter post for errors before you hit the submit button. It is important to make your page look professional. Use abbreviations sparingly when communicating with your customers on Twitter. Go out of your way to publish content that reflects well on your business.
If you market your business’s offerings on Facebook, only post content that is worthy of someone’s interest and time. If you have nothing interesting to say, do not post anything. Share things that you feel are exciting, interesting or factual. Post things people will be excited to read about. Do not do any surveys or quizzes that do not have to do with your products.
Online contests or giveaways will generate more leads to your website. Use your products as the prize for the winners of your contest. This not only shows that you appreciate your customers, but also acts as an additional marketing channel.
If anyone decides to follow your business Twitter account, return the favor. Failing to follow your followers will not impress them or make you look more professional – not in any good way, at least. If you come across as friendly and caring, you’ll have a much better relationship with your customers. Following users who follow you is a simple, effective gesture that boosts your esteem among customers.
By following these tips, you will be able to start a great social media campaign right away and follow through with more campaigns as your business grows and prospers. It may seem a bit overwhelming now; however, once you get your feet wet, you will accomplish it with ease.
