If you’re running a business, you know that promotion can be crucial to success. You’ve likely tried radio and newspaper ads, and you may have billboards hanging around. Video marketing is a very efficient way to promote your business online The following article will show you how to expand your customer base using video marketing.
If you’re going to make a marketing video, keep it short and to the point. No one wants to wait for you to spill the beans. If you can’t possibly keep your video brief, consider breaking it into several smaller videos that people can watch in segments.
Make as many videos as you can. Your viewers need regular fresh content in order to keep coming back. That way, you will also be able to discuss a wider array of subjects with your newly expanded audience.
It is a good way to find out what customers want from you. Invite potential and established customers to submit ideas and queries about your brand and products. You can then answer the most popular questions in a series of video clips. If possible, offer a prize or incentive to customers whose questions were used in the clip.
When you are making your video, do not get wrapped up in how much you need to spend on your video. You do not necessarily need to spend a fortune to produce a high quality video. Even large corporations, like Dell, have benefited from simple videos produced by single employees.
Remember that coming up with your video content is just half the battle. You are also responsible for promoting your own video to gain exposure. How you market your videos is vitally important. Great content only works if you get visitors to see it.
Don’t forget about YouTube. This is where your video marketing campaign should begin. It is a free place to host videos. This is also a very popular website. YouTube is a popular search engine and the number one video site.
If your customers do not understand how to properly use your products, a video may be called for. You can show them step-by-step how to do it and get new customers this way as well.
Make sure your content is considered interesting. Interesting, fun, newsworthy content keeps people coming back for more information about your business. using YouTube and other sites will help with viewers, but not much if your content us boring. People need videos that contain substance, nobody enjoys watching long commercials. You can build your traffic continuously by having enjoyable, engrossing videos.
When you go to a convention or other event, bring along the recording camera. You’ll probably end up meeting people that are experts in your field that you can get interviews from. If you are offering a speech, always have it recorded.
You should also put a greeting in your video. Start by saying who you are, your company, and what your video will be about. In the end, repeat the company name and use a call to action to get the viewer to visit your site or buy your product.
If the same questions keep coming up from your customers, address these questions with a video. It helps to have an FAQ page on your site, but many people would rather watch a video. That way, viewers can choose the method through which they will get the facts they want.
It takes time and effort to get lots of attention and views on YouTube. You must promote it using your website, social media accounts, and email. You must spread the word about the video so that people will know it’s out there. Otherwise, they won’t know it exists, so it can’t go viral.
Keep videos short and information dense. Internet viewers tend to have a short attention span. Do not produce videos that last more than five minutes or you will lose a lot of viewers. No matter how good your content is, nothing good will come out of it if they’re distracted.
Your video doesn’t need to stay only on video hosting sites. Embed it on your own website as well! This gives you greater control. You can include links around the video that are related to the content. Don’t worry about losing views, as Google counts views of a video regardless of whether they are from YouTube itself or embedded on another site.
Use your video to provide a solution for a dilemma that many people have. Hopefully, after you have finished your video, people should be able to find the answers to problems they may encounter using your products. Be certain to invite your viewers to share your great video with others like themselves.
Keeping it real applies to video marketing as well. Viewers will trust you if you seem honest. The less you seem like you cannot be trusted, the less people will like your video and probably won’t share it.
If you wish to spend any cash on a marketing campaign involving videos, you need to pay to get featured on popular sites to do well. Avoid services that will place your video in a pop up or place your video on an unrelated site. Use a survey to figure out what kinds of sites your current customers go to frequently.
After reading this article, you understand the importance of video marketing. Traditional techniques of advertising have become less and less popular. With most of the world online, learning to market in new ways is essential. Put the advice you’ve just read into good use, and you will succeed in reaching a brand new audience.