Are you familiar with video marketing for your online business? If you don’t, then there are a lot of potential customers you’re not reaching. Fewer and fewer people turn to newspapers and radio to get their information. Younger people are always on the Internet. Read on to learn some helpful tips about how to use video marketing to your benefit.
If you’re thinking of making a video for marketing, make sure it’s kept short and gets to the point quickly. Most folks lack the ability to focus for long periods, so you need to give them what they’re looking for in a concise manner. If the video needs to be longer, consider breaking it up into other videos for people to view later.
Video marketing is a great way to stay in touch with your audience. Request that clients ask you questions then respond in video form. Give them some samples if their ideas get picked for the video to motivate people to watch.
It is important to optimize your videos. Give each video you upload its own title and description. You also need to include any targeted keywords. Also, include your contact information so that people will be able to find you should they have the inclination.
Production value is not the key to a good video. You don’t necessarily need professional equipment; just make sure the picture is focused and balanced. You really don’t even need to write a script or be too confident. Just keep your personality up front and speak directly to the video camera. If you’re really creative, going on camera may not even be necessary. There are times that PowerPoint presentations and screen captures are all that is needed.
Make a video detailing how to utilize your product correctly. This type of video will not only help solve your current customers’ problems, it will also help show new customers why they should purchase your products.
Your tone should be consistent from one video to another. Various types of videos can be effective, whether they are how-to videos or videos that are humorous. Take the time to really get to know your audience so that you can cater your videos to them. Consider these and other factors when developing your techniques.
If you need to go to some kind of public event for your business, take along a camera. You never know when you will come across an expert in your field or want to document a particular moment. Furthermore, if you plan on giving a public speech, you are going to want someone to record you.
A candid, honest appeal in the form of a video clip helps to forge a more personal relationship with your products and brand. Film how your products are made, or let people see some of the funny things that happen in your office. People will certainly enjoy seeing that your company has a more intimate side.
If your viewers are constantly asking a similar question, record a video that directly addresses their concerns. It is common to find text FAQs, but videos are even more dynamic. This allows them to choose how they receive the information and know exactly what they may be hunting for.
Come up with a measure of the success rate of your videos. Yes, you can simply guess on how your audience will react to the video. Actual numbers, though, give a far more accurate picture. How many views did it get? How long did they watch for? Was it shared?
Keep your video short and packed with information. People online have very short attention spans these days online. Videos should stay below five minutes. No matter how good your content is, nothing good will come out of it if they’re distracted.
Short videos are preferable. Try to stay under three minutes to avoid losing the viewer’s attention. You can go up to five minutes if your content is excellent and if you have a format that works. The shorter, the better.
Post your video on YouTube, but then embed it into your website or blog. That way, folks can see the video on your own website, in close proximity to your product offerings. Don’t worry about lost views since Google counts views no matter if the video is on YouTube or embedded on other sites.
Are there certain questions that are asked about your products or services on a regular basis? If so, you can use videos to answer some of these questions. A brief video showing a particular process or describing how the product functions may give customers some confidence about what you are trying to sell them.
Make a video that speaks of your business, about your products, and what people need from your company. Make free offers that will entice them and show them what they can get if they sign up. People are more likely to believe you when they have a face to go with your brand.
If you do not want to present yourself to the world, do voice overs. You may have been procrastinating about making your first video because of fear of being on camera. But, you can just display your product and utilize a voice over. It is as easy as recording your voice and putting it into your video.
It is imperative that you use videos in order to advertise your business. Traditional forms of marketing are no longer quite as profitable. As always, the business needs to follow the audience. Now, the audience is online. Use these tips to your advantage and you’ll see new customers pouring in.