If you own a company, you need to continue to think about marketing. If people aren’t aware of your business, you won’t be making any sales. When you want to win new customers and keep existing ones, video marketing can help to drive sales and produce impressive results. The following is a series of useful video marketing ideas that can be a great help.
Any marketing video should be short. Many people are not willing to spend a lot of time watching a video online. If your video has to be long, think about making a series out of it so people can come back when the part they want to hear is available.
Quality content is the key to making a great video go viral. There is no need to own the most expensive equipment to attract a huge audience. Your customers will view a video if they are interested and they think it is important. However, try to get the best quality video camera you can to make a video of good quality.
Don’t think that customers will watch really long videos. If you are unable to do everything in twenty minutes, either make more than one video or cut down the information that you are trying to get across. But, if you plan to just talk with viewers about a promotional sale or provide new information, your video ought not be longer than 10 minutes.
You need a link to your site built into your video. This will let viewers see how the website you run works. Also use screenshots when creating how-to videos. Save the copy of the screenshot, then use an editing tool to add it to your video.
Teams create amazing videos. Your team doesn’t have to consist of people you work with. You can solicit family and friends as well. Make sure to give them credit at the end so they can have their name in lights.
On your video page, make sure you include an opt-in mailing list form. People might want more information, and this is a golden opportunity to add them to your list.
Make sure your content is fresh and interesting. Boring content does nothing except repel viewers, and that is not good for business. You want people to wait on your next move with anticipation. As you product better, more entertaining content, the more likely your viewers are to share it with their social networks.
Get personal with your videos. Take videos of the work that goes into your products and services, or give people a quick peek at the more humorous side of your office. Viewers will respond well to this.
Answer commonly asked customer questions with a video. An FAQ is great, but a video FAQ is even better. By using both a video based and text based FAQ section, you allow users to decide which they would prefer using.
Share your video far and wide. Send it to family and friends through email. Make a blog post about it on your site. Send the information out to your current customers. Put it on Facebook, YouTube and whatever video hosting sites you may use. Spread the message!
You can use a video contest to increase your traffic and video content. This can be fun, silly or educational. These contests are a great way to build a relationship with your viewers.
Make a brief video about your company, your product or service, and the benefits of signing up for your email list. Provide them with a free item, such as a report or free sample, and inform them of what they’ll obtain in return for signing up. When your brand has a face put to it, they’ll believe you a lot more.
Think of yourself as one of your customers. What would be your questions on your products and services? These are the same things your audience will want to know. Provide the answers in the videos for fun and easy facts. If your videos are highly enjoyable, people will be more likely to share them widely, which will bring you more attention.
Podcasts are an under-used component of video marketing. Podcasting is yet another way in which video marketing can support your bottom line. You also have the opportunity to generate revenue by charging a modest fee to gain access to each episode. Just keep your fee low.
Translators are key to foreign language videos. You don’t want to rely on Google Translate! You will gain more respect when people can understand what you’re trying to sell them.
If you have a reasonable budget for your video campaign, you might consider placing your videos on popular paid sites in your niche. Do not subscribe to any service that will promote your videos in pop ups or place your content on unrelated sites. Make use of surveys to see where clients are watching your videos.
You should now have a better idea of how you can create successful videos. Online video marketing is essential to competing in today’s business environment. Apply the advice from this article and your audience will be growing in no time.